Global Ad Campaign
NTT Communications is the #2 telecom company in the world. For their 2013 ad campaign they challenged my team at Central Coast to redefine the Cloud. We provided them with two different approaches. The first illustrated the inner workings of the cloud, revealing images of network cables and data centers.
The second execution was a globe with all its continents attached like pangea. By bringing the countries closer, the imagery expressed how the cloud connects everyone by making data attainable from anywhere.