Brand Refresh


My team at Upshot was tasked with breaking Tazo out of the “just another tea” category by connecting with consumers with the delicious blends and spirit of the brand.

To do so, we positioned Tazo as a brand that creates mind-opening tea experiences that other teas don’t match. We created a joyful kaleidoscope of unique herbs, spices and botanicals to show the brand’s range of  flavor offerings which speak to the consumer’s exploratory side.


Banner Ad

The bright and exciting look and feel translated perfectly in the digital space.



Social Post/Ad


Art Direction, Design


Tazo Tea