To advertise Otis Spunkmeyer’s new line of All-Butter cookies, we created a social media contest and promoted it in the cafe’s where the cookies were sold.
The contest was centered around Instagram. We invited consumers to take selfies with the Otis Spunkmeyer cookies. We asked them to post why they think they deserved a cookie and in return we would reward them with Otis Spunkmeyer gift cards.
Mad Lib Napkin
As fun giveaway we provided each participating cafe with an Otis Spunkmeyer Mad Lib napkin to hand out to customers interested in the contest.