Scotsman Ice is the proud creator of two very different kinds of ice machines: nugget and cube. To promote these two viable options Scotsman asked us to design a campaign around an ice truck. The purpose of the Scotsman Ice-Mobile, as we called it, was to drive from town to town serving a variety of beverages chilled by the ice of the customer’s choice.
The promo poster encouraged visitors to vote for their favorite ice by either visiting the event website, texting, or scanning the QR code.
The event microsite served as a place for customers to vote for their ideal ice as well as learn a little more about each option.
I designed the Scotsman Ice Twitter page to coordinate with the Ice-Mobile event.