Seasonal Activation

Overview

Fanta is known for their variety of fruity flavors that bring the fun to any occasion. Their goal for Halloween was to make Mom the hero by helping her plan a chilling movie night for her teens. And what better addition to the scary movie and salty snacks than some delicious potions created with Fanta.

To communicate the exclusive movie night offer, I created a scene that puts the shopper in the movie viewing occasion.



In-store

The graphic approach was brought into grocery and c-store displays.


Digital Activation

For additional inspiration, we proposed partnering with influencers to post Fanta potion recipes and Spotify to create a thrilling playlist.

Skills

Art Direction, Design, Strategy