Vitamin Campaign


Everyone knows they should take vitamins, but they have a hard time deciding which vitamins are right for them. In an effort to help people see Nature Made as their daily partner for healthy living, my team at Upshot proposed a campaign around making vitamins simple.


To make the vitamin section easier to navigate we color coded the shelves, introduced an icon system and organized each vitamin according to health goal.

We created space for info blocks that provided more digestible information about each vitamin.

We even advertised vitamins whose health goals paired well together.


As part of the partnership with Real Simple magazine, we proposed to created an app that helped consumers make simple healthy decisions in other aspects of their life.


Art Direction, Design, Strategy


Nature Made