Digital Refresh


Overview

Knudsen Creamery is a sub brand of Kraft Foods based in California. The brand was struggling to find their identity and voice in a category that is dull and where every brand is functionally similar. Through digital executions, my team at Upshot refreshed the brand’s look/tone/feel and brand voice by developing a stronger, more contemporary image that engages today’s dairy consumer.


Recipe Photoshoot

To capture recipe content for the Knudsen website, we conducted a photoshoot. Our goal was to convey the brand’s west coast essence by styling the food with contemporary yet understated items made of vibrant colors and patterns.


 


Banner Ads

After the launch, we created a set of banner ads to drive people to the website for recipe inspiration and brand awareness.

Skills

Art Direction, Design, Websites

Client

Knudsen // Kraft Foods