Upshot Agency // Apr 2017 – Present 

  • Ideated the full retail, digital, and experiential marketing plan for Nature Made vitamins
  • Developed marketing strategies for retail activations at Target, Walgreens and Walmart
  • Rebranded and modernized Indian food company’s social and digital presence
  • Worked closely with account team to establish creative timelines and expectations, within the scope of work, to maintain client satisfaction
  • Mentored and managed junior art directors and production team


Upshot Agency // Mar 2015 – Apr 2017

  • Reinvented the shopping experience in the vitamin aisle at Kroger and Rite Aid stores
  • Developed a national scale event and consumer promotion for Nature Made Vitamins
  • Created social media strategy and content for a 6 week promotional period
  • Pitched new business opportunities resulting in 2 new clients
  • Lead 6 photoshoots for social and digital content


Noble Communications // Jan 2014 – Mar 2015 

  • Conceptualized storyline and visuals for Behr Paint television commercial
  • Developed social campaign for Sweet’N Low, complete with microsite and visual content
  • Designed graphics for the Scotsman Ice Truck and materials for consumer voting campaign
  • Art directed print advertisements for clients in the food, shelter, and services categories


Central Coast Agency // Apr 2010 – Dec 2013 

  • Created content sharing applications for web and iOS platforms
  • Generated, from concept to completion, over sixty interactive marketing pieces in three months
  • Managed a creative team of six to produce an in-house social media campaign
  • Developed summer training program resulting in ten interns and four new hires
  • Pitched new campaigns and maintained relationships with clients including a global telecom
  • Filmed and competed on an advertising reality show, AMC’s The Pitch
  • Redesigned and launched websites to meet new branding goals


Northern Illinois University
BFA, Visual Communications
May 2007


  • Art direction
  • Brand development
  • content creation
  • Strategy
  • Design
  • Client Relations


  • AIGA Event Chair
  • Open Heart Magic Hospital Magician
  • 2012 Silver Addy Award